#CLEVER SHORT PHRASES HOW TO#

Aim for Reason and Rhyme - Try to find the sweet spot where your six or eight words either rhyme a little or have a sing-songy effect.

That's a big turnoff and a waste of time spent on branding. Don't say you have the cheapest rates if you don't.

Never Exaggerate - Don't say you're the number one company in America if you're not.

The longer it goes, the more likely it'll be forgotten. Still, a good benchmark is to shoot for six to eight words. Their slogans were no more than one line (with slight exceptions for MasterCard and Maybelline).

Less Is More - In an ad campaign, less is definitely more.

For example, Audi pivoted off their German campaign 'advancement through technology' and, in the American market, went with, 'Truth in engineering.' Perhaps you believe in honesty or transparency. Maybe your expertise or work ethic is different than others.

Consider Your Ethics - If you're selling a product or service in a highly saturated market, it might be hard to differentiate it from the others.

It's one thing to know your mission, but what's your advantage over everyone else in the industry? Once you've honed in on one area that you'd like to present as your first impression, then you can start to mold that into a catchy one-liner.

Consider the Differentiators - Whether you're selling a product or your services, consider what makes you different.

If you have a passion for advertising or are currently acting as a member of an ad team, here are some tips to help you formulate a slogan that'll catch people's attention.

Other times, they take a bit of brainstorming. Sometimes, catchy phrases simply come to mind. (insert candidate's name) for treasurer.' 'Show me the money! (insert candidate's name) for treasurer!'.'Everyone says (insert candidate's name) for Prez.'.'Making the world better since (insert candidate's year of birth).'.'Pick up your pen and vote for (insert name of candidate that rhymes with hen).'.'Don't be a fence sitting hen, vote for (insert name of candidate that rhymes with hen-Jen, Ben, Ren, etc.).'.She votes for (insert name of candidate).' 'He's not popular and he's not handsome, so he has time for student government.'.'(Insert name of candidate): Because you're worth it.'.'Because life is too short to have bad student government.'.If you're considering a run for student council, see if any of these slogans can help you formulate your own: As for his own campaign, 'Make America Great Again' will go down in the history books. He chanted 'Lock her up!' when he was campaigning against Hillary Clinton.

#CLEVER SHORT PHRASES HOW TO#

Love him or hate him, President Trump knows how to create catchy one-liners. One of the best ways to get noticed as a candidate in an election is to create a masterful slogan. Tastes So Good, Cat's Ask for It By Name.The Happiest Place on Earth (Walt Disney World Resort).Melts in your mouth, not in your hands (M&M's).Like a good neighbor, State Farm is there.America Runs on Dunkin' (Dunkin' Donuts).There are some things money can't buy.

Let's take a look at some of the standouts from famous companies:

'Just do it' has transcended cultures all across the globe. Professionals in the advertising business spend a lot of time trying to create the next best 'one-liner.' Nike perfected the art masterfully.

Clever short phrases